Big Money, Big Changes, and Why AJ Dybantsa Picked BYU
AJ Dybantsa and just declared for the NBA draft. We discuss why AJ Dybantsa picked BYU. He’s likely top NBA prospect, and he is reportedly earning millions to play in Provo. Dr. Matthew Bowman, author of Game Changers, dives into the modern reality of college sports and its collision with BYU’s historical values. We explore the massive shifts brought about by NIL (Name, Image, and Likeness) deals and how BYU continues to rely on its unique religious culture to recruit top talent.
0:00 Why AJ Dybantsa Picked BYU
8:45 Protests Against BYU/Recruiting
15:27 Money, Religion, & Sports
Don’t miss our other discussions with Matthew. https://gospeltangents.com/people/matthew-bowman
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Gospel Tangents
All Rights Reserved
The NIL Revolution and the End of the “Student-Athlete”
For decades, the NCAA heavily enforced strict amateurism rules—sometimes to absurd lengths, such as penalizing a player for putting cream cheese on a bagel provided by a coach, or suspending players if a fan took them out to dinner. However, recent lawsuits, spearheaded by former players like Ed O’Bannon, have completely dismantled this restrictive system. Today, athletes can legally profit from their likeness and sign massive endorsement deals. Through BYU’s NIL collective “The Royal Blue,” as well as sponsorships like Crumbl Cookies, AJ Dybantsa is set to make around $5 million to play at BYU.
More Than Just a Paycheck
While the massive payday is undeniable, Dybantsa’s family stated they requested the exact same monetary offer from all the schools recruiting him—including heavyweights like Kansas and Arkansas—so that his final decision wouldn’t strictly be about the highest bidder. Ultimately, Dybantsa chose BYU because of its strong emphasis on family and its supportive environment. His parents, Ace and Chelsea, actually toured the campus first and were highly impressed by what they saw.
This family-centric appeal isn’t just for players. Head coach Kevin Young left a highly promising NBA career trajectory to coach at BYU, specifically because the university environment offered a better work-life balance for his family, including not having to work on Sundays.
Navigating Race and Religion on Campus
let’s look at the complicated history of race in BYU athletics. During the Ernest Wilkinson era in the 1960s and 70s, the school faced federal investigations and intense protests—such as the Wyoming 14 incident—over its virtually all-white teams and the church’s racial priesthood ban. It wasn’t until the last decade that BYU fielded its first all-black starting five in basketball.
Today, recruiting has shifted in fascinating ways. While BYU has historically struggled to recruit Black athletes due to the cultural difficulties of the Honor Code, the university is increasingly finding success by recruiting religious non-LDS players. Many Muslim athletes, for instance, find the Honor Code’s strict ban on alcohol perfectly aligned with their own faith. Dybantsa, whose parents have Catholic roots from the Congo and Jamaica, similarly found BYU’s faith-based environment appealing. Other religious players, like Eastern Orthodox athletes, have also explicitly praised the school for supporting their strong personal faith.
The Struggle for BYU’s Soul
As BYU competes in the Big 12, it faces a philosophical crossroads. Some Ivy League schools chose to stop chasing athletic scholarship money, allowing their sports programs to recede into purely amateur, educational endeavors. But BYU has taken a different path. The university is now grappling with the tension between its original religious mission and the modern reality of operating what critics call “professional teams with schools attached”.
To dive deeper into the fascinating intersection of big money, faith, and the future of BYU athletics, catch the full episode on Patreon.com/GospelTangents!
Don’t miss our other discussions with Matthew. https://gospeltangents.com/people/matthew-bowman
Copyright © 2026
Gospel Tangents
All Rights Reserved
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